Around 20 Northern Ireland companies are vying for investment in the Arabian Gulf as part of a trade mission to the region.
The Dubai Airshow is the main draw for companies involved in the aerospace and defence sectors, with Bombardier's contract with Oman Air the highlight so far.
But there is also a significant representation of food companies on the trip heading to Seafex, the Middle East and Africa Seafood Exhibition. Ewing's Seafood from Belfast, Glenarm Organic Salmon, Rooney Fish from Kilkeel and C&O Milligan from Ardglass have all travelled to the region.
The trade mission is organised by Invest NI and being led by Enterprise Minister Arlene Foster.
"Food and aerospace are both high value industries in Northern Ireland's economy," she said. "Major international events such as Seafex and the Dubai Airshow provide an important platform to showcase our world-class capabilities, know-how and award-winning products on a global stage."
And she said the region provides significant potential for Northern Ireland.
"The Middle East represents a huge area of opportunity for local companies. My department and Invest Northern Ireland are fully committed to supporting Northern Ireland businesses as they seek contracts in this region and other global markets."
Invest NI will also be tapping into those business people from Northern Ireland living and working in the region through Northern Irish Connections, the body charged with utilising that goodwill.