Northern launches mobile 'app' to ease banking access for customers
Northern Bank has launched its own mobile banking application for customers with iPhone, Android or other phones with internet access. The 'app', available to download today, will allow customers to perform much of their day-to-day banking on the move.
The bank's Chief Executive Gerry Mallon said the launch of the app was in response to customer demand. "We have seen a dramatic rise of 100% in the use of our eBanking services since 2008 and this trend suggests that our customers are looking for additional methods of banking that will fit into their lives, not the other way round," he said.
"Our 'app' will meet those needs and, as well as being far superior to those already available in the marketplace, it's as secure as our eBanking facility."
The launch event featured a keynote speech from Mick Hodgins, Google's Online Manager for Sales in the UK and Ireland, who reinforced the growing role that smartphones play in our lives.
"Today over 50% of new internet connections are coming from mobile devices," he said.
"The International Data Corporation (IDC) predicts in 2011 that half of the 2.1 billion people who regularly use the internet will do so using non-PC devices and that there will be 330 million smartphones sold worldwide.
"Google took a big bet by developing our Android operating system and today those phones are a phenomenal success with more than 400,000 new activations every day. Many commentators believe that more than half of all mobiles in the UK will be smartphones by the end of this year."
Mr Hodgins went on to add that he admired the bank's forward-thinking attitude towards mobile technology and their customer's banking habits. "Northern Bank's mobile 'app' is a step forward in meeting needs of the new mobile consumer."