A young businessman from Belfast has been selected as the local voice of an entrepreneurial scheme set up to foster the spirit of business mogul Richard Branson.
Oisin O'Brien (22) is among 13 people from across the UK to have been chosen as ambassadors for the Virgin Media Pioneers' Programme.
He was named the Northern Ireland representative of the initiative which connects young enterprising people and offers mentoring and support through video blogs, TV series and professional expert advice.
Oisin's company, DSNT, situated at Belfast's Oh Yeah Music Centre, produces visual installations for music festivals.
Originally from the Ormeau Road, Oisin, who graduated from Belfast Met with a diploma in music technology, knew he wanted to follow a Branson-esque path as a teenager.
"I was at a festival when I was 17 and I thought this is what I want to do for the rest of my life, so I started running a club night, then a monthly electronic event and got into 3D graphics and producing visual installations," he said.
"I've always wanted to be a business owner and the funny thing is when I was 12 or 13 I genuinely looked up to Richard Branson as a businessman who built themselves up from nothing.
"What interested me in getting involved with Virgin Media Pioneers is that anybody can be successful with hard work and the advice and contacts that networks such as this can provide."