Belfast is set to get at least five new hotels - including a new George Best themed development.
It comes from the same man behind the plans unveiled for a George Best hotel in Manchester.
Lawrence Kenwright's Signature Living is behind the new hotel. It was revealed during the launch of Belfast Forward at the Waterfront, ahead of the city's visit to the world's largest property event MIPIM.
It says securing the hotel came about direct as a result of the city's visit to the event in Cannes last year.
It's understood developers are in discussions with five locations for the new hotels.
Plans for the new George Best hotel in Belfast were first revealed earlier this month.
Mr Kenwright had said: "There are several sites we are looking at in Belfast.
"It's really tough because Belfast as a city is doing very well and it's tough to land a site."
Meanwhile, elsewhere, a Titanic-themed hotel could be built in west Belfast amid fresh plans to revamp a former church.
The project could see the Shankill Road Mission Presbyterian Church transformed into a 50-bedroom, four-star hotel, inspired by the famous ill-fated cruise liner.
Titanic, built by Harland and Wolff, was driven by two gigantic wing propellers measuring over 23 feet in diameter and a center propeller spanning more than 16 feet.
Florette Guggenheim (nee Seligman 1870 - 1937, right) and her brother James de Witt Seligman at the offices of the White Star shipping line in New York, April 1912. The pair are waiting to enquire about the welfare of Guggenheim's husband, American businessman Benjamin Guggenheim, who was a passenger on board the Titanic when she sank on 15th April. Benjamin Guggenheim was not among the surviviors.
Topical Press Agency
A diver accompanies a 17-ton portion of the hull of the Titanic as it is lifted to the surface in the Atlantic Ocean.
In this 1912 photo made available by the Library of Congress, Harold Bride, surviving wireless operator of the Titanic, with feet bandaged, is carried up the ramp of a ship.
Crowds gather around the bulletin board of the New York American newspaper in New York, where the names of people rescued from the sinking Titanic are displayed.
How the sinking was reported
The employment record for Captain John Edward Smith.
Warwick Family Collection
This composite image, released by RMS Titanic Inc., and made from sonar and more than 100,000 photos taken in 2010 from by unmanned, underwater robots, shows a small portion of a comprehensive map of the 3-by-5-mile debris field surrounding the stern of the Titanic on the bottom of the North Atlantic Ocean.
Belfast Telegraph:Page One/Titanic. 16/4/1912
This is an undated photo showing the bow of the Titanic at rest on the bottom of the North Atlantic, about 400 miles southeast of Newfoundland. The first tourists to see the bow up close viewed it from the portholes of a tiny submersible in early September. (AP Photo/Ralph White)