Belfast Telegraph

Portadown firm's £130k snack deal with Tesco

Husband and wife's business tasting more success with their fruit and nut treats to be stocked right across Northern Ireland

By Staff Reporter

A snack food firm in Co Armagh has won a £130,000 deal with Tesco in Northern Ireland for its fruit and nut snacks.

Kestrel Foods in Portadown has invested heavily in production, launching a new 'Forest Feast Street Food' range, inspired by street food from the American Deep South to Thailand.

The 150g bags of mixed nuts and fruits will be available in 24 Tesco outlets.

Steven Murphy, buyer at Tesco Northern Ireland, said: "With a 20-year heritage in food production, Kestrel Foods is one of the province's biggest food success stories and we're pleased to be bringing its latest product innovation to stores here.

"Through Tesco Northern Ireland's 'Taste" campaign, our number one priority is identifying quality local produce and working with the businesses to introduce their products to Northern Ireland consumers - and beyond - through a range of initiatives that include in-store sampling, event attendance and marketing support."

Kestrel Foods' commercial director Tim McVicker said that the new deal was a great way to start the new year. "Our new product range will be stocked in 24 stores across Northern Ireland, strengthening our existing relationship with Tesco Northern Ireland, who we have been in partnership with since 1997," he added.

Tesco's deal with Kestrel Foods comes after the supermarket giant launched a year-long, £500,000 programme to celebrate the 2016 Year of Food and Drink in Northern Ireland.

Kestrel Foods is run by husband and wife Michael and Lorraine Hall.

It reported a 5.7% increase in turnover from £11.5m to £12.1m in the year to the end of April 2015.

However, its pre-tax profits were down by nearly 28% to £653,418 from £903,770 on the previous 12 months - although staff numbers had grown 10%, from 60 to 66.

Belfast Telegraph