Belfast Telegraph

Poundland's new stores strike gold down south

The 'single price point' retail concept is being embraced in the Republic, with discount retailer Poundland opening five stores in just three months.

Europe's largest single price discount store entered the Irish market earlier this year and has opened five shops under the Dealz banner.

Poundland, which owns 335 shops in the UK, said its Irish stores are already outpunching their British counterparts, with the first two shops in Portlaoise, Co Laois and Blanchardstown, Co Dublin recording 12,000 transactions - marginally above the UK average.

There are now shops in Limerick, Newbridge in Co Kildare and Letterkenny, Co Donegal.

Another three stores are set to open soon and the chain plans to have 20 in Ireland by the end of 2012. It already has 20 shops trading as Poundland in Northern Ireland.

Poundland has been assisted in its all-Ireland onslaught by Belfast property consultants TDK. It believes the Republic could eventually have around 50 of the bargain stores.

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