Q: What's the best piece of business (or life) advice you've ever been given?
A: Trust your gut.
Q: What piece of advice would you pass on to someone starting out in business?
A: Do not over complicate it. What need are you providing a solution for? Why is your solution better than the rest? Will the market pay more for the solution than it costs you?
Q: What was your best business decision?
A: Realising that in 2015 I owned 100% of a good idea and 0% of something commercially viable. I sought investment which brought considerable skills and experience, hired an exceptional team and collaboratively we grew my idea into a business.
Q: What are your hobbies/interests?
A: The things most families do - walks, cinema, out for something to eat and quite competitive football matches in the front garden.
Q: If you weren't doing this job, what would be your other career?
A: I have realised the massive influence of my father who was an exceptional salesperson demonstrating honesty, integrity and hard work. Maybe if I wasn't doing what I do I would now I might be working in sales for an innovative tech company.
Q: What was your last holiday? Where are you going next?
A: Last year we went to Spain and this year we're off to Italy with family friends which will be a well deserved break after Digital DNA in June.
Q: What is your favourite sport and team?
A: I'm a Manchester United fan and enjoy watching and supporting both Northern Ireland and Republic of Ireland.
Q: How would you describe your early life?
A: I was very privileged to have been brought up in a very loving and caring family with parents that wanted the best for me and my two sisters. I had a happy, stress free upbringing.
Q: Have you any economic predictions?
A: In the middle of this Brexit madness, a couple of weeks before a Westminster election, the silliness at Stormont, Trump being Trump - are you wise? We are obviously in a very uncertain time... (but) I firmly believe that if we make the most of our relationships with both the UK and RoI we can create significant opportunity and capitalise on what we are already very good at.