Belfast Telegraph

Reebok rapped over false claim

Sportswear firm Reebok has been censured for claiming its clothing can increase oxygen levels.

It claimed its ZigTech Apparel, "engineered with Celliant fibres", increased oxygen levels by an average 7% by reflecting infrared light back into the body and allowing capillaries to relax. But the Advertising Standards Authority said that the claims are not supported by evidence.