Belfast Telegraph

Retailer is adding chip shop outlets to portfolio

By Gavin McLoughlin

Musgrave retail group is introducing a chip shop franchise.

The company, which owns brands including SuperValu, Centra and Mace, is now adding Chipmongers to its portfolio.

Three outlets have been opened in the Republic - at Churchtown in Co Dublin, Bray in Co Wicklow and Enniscorthy in Co Wexford.

The company is in discussions with more potential franchisees as it looks to roll the brand out further. It's not yet known whether that will include Northern Ireland.

"Chipmongers is targeted at the fast food sector, with 1,800 existing independent fast food outlets representing a €1.6bn (£1.34bn) market opportunity," Musgrave said.

"Musgrave will provide the marketing, sales and IT expertise to enable independent food businesses to succeed, similar to the business model of its SuperValu and Centra brands, which are number one in the grocery retail and convenience sectors.

"The three initial Chipmongers outlets have proved popular in their local communities, each recording strong sales increases since joining the Chipmongers family. Similar to SuperValu and Centra stores, Chipmongers outlets are owned and operated by local entrepreneurs.

"For example, Marsella's Chipmongers in Churchtown is a family-owned business which has operated a traditional Italian fish and chip shop in the area for almost 50 years."

Musgrave said the Chipmongers menu includes standard chip shop offerings, as well as items like sweet potato fries and "lighter bites".

Recently the company - which employs around 35,000 people in Ireland - said it was investing €24m (£20m) to overhaul Centra.

Belfast Telegraph

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