Belfast Telegraph

Sales boost for Superdrug with the help of a Kardashian

By Staff Reporter

Superdrug has delivered a strong rise in full-year profits after sales were helped by a face powder championed by Kim Kardashian. Pre-tax profits at the retailer, which has around 20 stores in Northern Ireland, rose 41% to £80.4m in the 53 weeks to December 31, 2016, with sales up 10.4% to £1.2bn.

Like-for-like sales rose 7.8% and customers "continued to be influenced by celebrities", the firm said, with the best-selling product last year a banana face powder used by Ms Kardashian.

Superdrug, whose parent firm, AS Watson, is owned by Hong Kong billionaire Li Ka-Shing, said cosmetics sales rocketed 14%, helping it achieve a market share of 30% for the first time.

The group's online offering,, also performed strongly, with sales increasing by more than 60%. Superdrug has 789 stores in UK and Ireland, where it employs 13,500 people.

Belfast Telegraph