A multi-millionaire businesswoman is to share her experiences with budding entrepreneurs at the Northern Ireland heat of a UK-wide Dragons Den-style competition.
Lara Morgan, who started, grew and sold hotel toiletries supplier Pacific Direct for £20m, will speak at The Pitch in Belfast's Grand Opera House where five entrepreneurs will fight to make it through to the grand final and win business support worth £50,000.
Delegates at the event will also hear from keynote speaker Alastair Hamilton, chief executive of Invest Northern Ireland and Bangor-based Adam Ewart, founder of student luggage service sendmybag.com.
Organised by BusinessZone.co
.uk in association with Yell, The Pitch 2011 arrives in Belfast in September.
The successful candidate will then compete against winners from England, Wales and Scotland at the final in London in November.
Judging the contestants will be Will McKee, co-founder and chairman of Belfast-based business development and sales training consultancy Linkubater.
Also on the panel will be Karen Darby, who started energy price comparison service Simply Switch before selling it for £25m four years later and Carl Hopkins, marketing entrepreneur and star of Channel 4's The Secret Millionaire.
Prizes also include a year's mentoring, membership of the Forum of Private Business, PR and market research services, £3,000 of advertising and marketing from Yell and business software from Barclays.