Snack firm's new range takes a bite out of healthy eating market
A Country Tyrone food company is expanding its product range to take advantage of the growing market for healthy snack foods.
Moy-based Mackle Snack Foods is developing 'All Yours' - a range of bite-sized crispy rice clusters - with the help of Invest NI.
The range includes fruits such as cranberries and blueberries covered in yoghurt and builds on the success of Mimies, a low-fat snack it produces for children.
"All Yours is a major product development and premium branding initiative by the company which builds on our successful experience in producing private label snacks for leading retailers across Britain and Ireland," managing director Joseph Mackle said.
"We identified a significant market opportunity for our longstanding expertise in snack products and invested in R-amp;D to create a range of products to meet the rapidly developing demand for snacks that are both tasty and healthier, particularly for children and young people."
Carol Keery, Invest NI's Director of Innovation, Research -amp; Technology, said: "This is an important strategic investment by the company that will enable it to harness the business potential of the rapidly developing market trend for healthier snack foods."