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'Soda bagel' earns a place on Tesco shelves

A Co Londonderry craft bakery has won listings in over 400 Tesco stores for a new 'soda bagel'.

Genesis Crafty's bagel-shaped soda bread is targeted at younger consumers in search of an alternative to other bagels, pitta pockets or tortilla wraps.

Tesco in Britain has also listed the Magherafelt company's plain scones and Big Pancakes, in a major breakthrough for Genesis in Tesco Great Britain.


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