Controversial retailer Sports Direct has opened a revamped store in Bangor, Co Down.
The 3,000 sq ft site in Springhill shopping centre includes space for fashion firm USC, also part of Sports Direct.
But the company could not say if the improved store would bring new jobs.
The retailer has extended into a space formerly occupied by Heatons - the Irish discount chain which was bought out by Sports Direct last year.
A spokesman for Sports Direct said: "We offer something for everybody and we're very proud to open a flagship store in a great location like Bangor Springhill."
Sports Direct has 15 stores around Northern Ireland and last year bought Donegall Arcade in Belfast city centre, where it is to open a store.
It sells sports brands such as Nike, Adidas, Lonsdale, Puma and Dunlop, as well as Firetrap and Kangol.
USC sells fashionable casualwear such as Converse, Vans, DNKY, Emporio Armani, Lacoste, Pretty Green, Hilfiger Denim, G-Star, Firetrap, SoulCal, Soviet, Fabric and Kangol.
Sports Direct has faced controversy over treatment of workers at its Shirebrook warehouse in Derbyshire. Last week, it agreed to hand out more than £1m in back pay to thousands of workers after admitting to not paying the minimum wage.
Workers at the warehouse will start receiving the back pay around the end of this month.
But Unite the union claimed "deep seated problems" remain at the warehouse over the use of agency workers.