Anglo-swedish digital jukebox Spotify has been valued at an eye-watering $1bn after sticking its neck out for a new round of funding.
What a coup for a company which seemed to offer a service which was too good to be true.
The availability of a huge library of music at your finger tips, in full at a moment's notice had many of its users, including yours truly, thinking it would never last.
Thankfully, by coming up with a business model which worked - you have to listen to a short advert every five or six songs - Spotify will not only survive but is ready to challenge that behemoth of online music, iTunes.
All power to it.
I may just now treat myself to Spotify's 24-hour long ad-free option for 99 pence to celebrate.