Belfast Telegraph

Spotlight shines on province's pork with £2m boost

By Linda Stewart

Tesco is to boost its spend on local pork for stores in Northern Ireland by £2m a year.

The company made the announcement last week as it launched its new pork initiative, which means spend on local pork and bacon will rise to £11m a year.

Putting Pork into the Spotlight will begin in-store in mid-April, when Tesco will offer many traditional favourites at promotional prices and give customers at larger Tesco stores the chance to try for themselves through a touring roadshow in collaboration with the Ulster Pork & Bacon Forum.

Cliff Kells, commercial manager for Tesco in Northern Ireland, said: "Our local pork industry is world class. The dedication and hard work of our local farmers is apparent and we want to champion the many high-quality pork products produced across Northern Ireland.

"New lines will include Doherty & Gray's Saints and Scholars gourmet sausages, including a Fresh Irish Pork & Spring Onion flavour, and Kettyle's dry-cured Back Bacon."

Meanwhile, Armagh food manufacturer Linwoods has achieved a new product listing with Tesco NI, closing the last key distribution gap in Northern Ireland for the company's Super Foods range. Five products from the Linwoods healthy-eating Super Foods range will be listed in 25 Tesco stores across Northern Ireland.

Speaking at the IFEX food and drink exhibition in Belfast last week, Enterprise Minister Arlene Foster said the food and drink sector was "strategically important" to Northern Ireland's economic development. "The sector is now a £3bn industry, our second biggest manufacturing exporter and an employer of almost 18,500 people," the minister said.

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