Belfast Telegraph

Students to get taste for business by running restaurant for a day

Some of Belfast's most enterprising students will be let loose to run a Mexican restaurant next month.

The Meximum Business Challenge will see four teams from Queen's University and the University of Ulster running Boojum on the city's Botanic Avenue.

They will take responsibility for all aspects of the business during the four Wednesdays in February, from deciding on a pricing strategy for products to marketing the business and demonstrating best customer service.

In addition, they have been tasked with promoting and selling the new breakfast burrito and other breakfast items for the restaurant.

"The students taking part in this competition will see how rewarding it is to run a business and yet how challenging it is to create and launch a new product offering," said John Blisard, Boojum's owner.

"Marketing a new product is very much like marketing a new business and should prove to be a very difficult challenge.

"We're very excited to be taking part and wish all the entrants the best of luck."

As part of the competition, all entrants attended a series of 'bite size' seminars on all aspects of running a business, from food hygiene and financing to marketing advice for their business.

Following this, all teams were then invited to make their 'pitch' to a panel of experts, who then chose the four team finalists.

The successful four teams are Team Burrito and Booj-umms from the University of Ulster, Guapo from Queen's University and Team Acorn (students from Queen's and the University of Ulster) who will individually run Boojum restaurant on four separate Wednesdays.

The winning team will be announced at a special celebration event at City Hall on Wednesday, February 29.