Belfast Telegraph

Success tastes sweet as biscuit firm returns to the black

The maker of biscuits such as Wagon Wheels, Jammie Dodgers and Maryland cookies has reported a boost to sales despite the rising challenge of supermarket own-brand rivals.

Burton's, which began producing biscuits in 1935, saw sales increase 6% in 2011 to £342m, the Mail on Sunday reported.

The St Albans-based company also turned a 2010 loss into a profit of £5.2m in 2011, due in part to a £16m tax credit.

The company manufactures at three main sites in Blackpool, Edinburgh and Llantarnam, Gwent and has a chocolate refinery in Moreton, on the Wirral, a central distribution hub in Liverpool and a subsidiary office in Blackpool. It employs just over 2,100 staff.

The group said it expected the £2.1bn-a-year British biscuit market to remain broadly stable in the long-term. Meanwhile, the Sunday Times said Walkers Shortbread, which produces the Duchy Originals range of biscuits for the Prince of Wales as well as its own treats, has reported profits of £8.9m.