A Northern Ireland fake tan brand endorsed by presenter Christine Lampard is announcing 10 new jobs. He-Shi Enterprises in Carryduff is recruiting for posts including a business development manager, an operations manager and two brand managers.
Their investment is supported by assistance of £85,000 from Invest NI.
The beauty product, which was started by the McMurray family from their home, has been endorsed by celebrities including Christine Lampard - better known as Christine Bleakley - and Caroline Flack.
The new jobs will pay an average of £30,000, contributing around £300,000 in total to the economy.
Enterprise Minister Jonathan Bell praised the firm for its focus on export sales.
Managing director Nick McDowell said He-Shi had an "ambitious strategy" and had already increased sales to Great Britain by nearly 40% in the last two years.