Belfast Telegraph

Supplier to M&S marks 10-year link

By Clare Weir

A Co Down estate firm is celebrating 10 years of partnership with Marks & Spencer.

Finnebrogue Estate, near Downpatrick, is a major supplier of sausages and meat products and sole supplier of venison to Marks & Spencer's UK and Ireland stores.

Denis Lynn, the founder of Finnebrogue, bought the estate in 1991 and initially ran it as a beef farm. In 1996 he decided to convert the estate to deer production. The farm is now home to around 700 red deer.

Mr Lynn said that he wanted to offer a better product to customers in terms of both taste and welfare.

"Our approach centres around our belief that animals should have the best life possible and be treated with care and respect," he said.

"Everything we do on the farm is about minimising stress for the animals.

"We'll never compromise on animal welfare or product quality and we are always looking for better ways to do things. That is why M&S venison is so good - always succulent and tender with a great depth of flavour.

"We are extremely proud of our long-standing relationship with Marks & Spencer during which time we have continued to consolidate and grow the business. This is testimony to the commitment of M&S to sourcing the best local produce and Finnebrogue's ability to meet the M&S customers' demands for great tasting, quality products."

Conrad Digan, head of selling and marketing for M&S in Ireland, said that Finnebrogue has continuously made changes to its product lines to meet customer needs and trends.

"By implementing a world class approach to new product development and originality, it has successfully maintained its name for good quality and pioneering products." he said.