Belfast Telegraph

Tesco and Lidl increase grocery share

By John Mulgrew

Lidl is once again growing its share of Northern Ireland's grocery market, new figures have shown.

The German supermarket giant saw its market share rising from 5.1% to 5.4%, for the 52 weeks to May 21, according to Kantar Worldpanel.

The company now has 38 stores here. It is currently planning to open a new supermarket as part of The Junction retail park in Antrim and is moving to a new location at Connswater retail park in east Belfast.

Meanwhile, Tesco, which is already NI's largest supermarket, has increased its market share from 34.5% to 34.8%. It has around 50 stores here.

But Sainsbury's and Asda's shares in the market were down. Both had shares of 17.6% last year, which in Sainsbury's case was now down to 17.3%, while Asda's portion was now 17.4%.

In the Republic, SuperValu remains the largest supermarket, while Tesco moved back up into second place.

Kantar Worldpanel director David Berry said: "Growth has been driven by households buying extra items, with the average shopping basket increasing in size.

"Retailers' own brands continue to lead the way, growing sales by 3.8% and accounting for 54% of grocery purchasing.

"Among the retailers, SuperValu remains in the top spot with a clear 0.5 percentage point lead over Tesco in second place."

Belfast Telegraph