Belfast Telegraph

The strictly natural beauty brand targeting organic growth


Colleen Harte, from Co Tyrone, hopes that with the help and support of the Propel Programme she will be able to see her beauty brand Lucy Annabella Organics propel towards success.

Colleen's passion for all things organic began when she was a child, eating home-made food free of preservatives or harmful chemicals. This ethos followed her into her career as a complementary therapist, where she discovered a lack of good quality organically derived products.

She says: "Working with clients with various skin types and issues reinforced the need for 'chemically clean' cosmetics, and I knew I could achieve this by using the best organic ingredients sourced from authentic organic farmers.

"Since I was unable to find high-quality organic products on the high street, I decided to take matters into my own hands and make them myself."

In 2011, after travelling around the world in search of knowledge and the finest ingredients, Colleen started formulating organic ingredients to create a range of body moisturisers, bath milks, treatment oils and candles, creating the core products of her online business.

"The internet has allowed me to set up my business quickly and at relatively low cost," she explains.

"The greatest benefit of e-retailing for me has been the ability to connect with such a broad base of customers. Whilst the products will also be available in a selection of stores around the country, the internet keeps me in touch with wider markets."

Colleen sought to join the Invest Northern Ireland Propel scheme to take Lucy Annabella Organics to the next stage of growth through high-quality training, one-to-one mentoring, workshops and financial support.MENTOR: FIONA FLYNN

Former head of sales for Eircom, marketing strategist and a high-tech sales consultant, Fiona (right), is working with Colleen Harte to work on a sales and revenue strategy which in turn will appeal to investors.

She says: "Colleen is a focused individual with a fantastic attitude, bags of courage and most important of all, a strong belief in her product.

"As well as helping her with her sales strategy I have been working on connecting her with business contacts.

"Entrepreneurs tend to be so engaged with their idea that mentoring allows them the opportunity to stand back and look at their business with a 'helicopter view'."

Belfast Telegraph