Tourism Ireland wows writers in bid to boost visitor numbers
The drop in the value of sterling, caused by the shock Brexit vote, could provide a short-term boost to the tourism sector here, Tourism Ireland has claimed.
As part of a programme of promotions, the organisation has been bringing international journalists to Northern Ireland for the Year of Food, the Causeway Coastal Route and more.
The latest contingent was a group of European travel writers from Germany, France, Italy and Denmark, who were flown in to check out the region's golf and spa facilities. It is hoped their articles will be read by more than 250,000 potential holidaymakers.
The journalists played golf on the course at the Lough Erne golf resort near Enniskillen, at Royal County Down in Newcastle, and also at Galgorm Castle Golf Club in Ballymena.
Niall Gibbons, chief executive of Tourism Ireland, said: "We are delighted to have the opportunity to showcase some of our wonderful golf courses and spa resorts to these top writers.
"Our aim is to enthuse the journalists about Northern Ireland, so that they share their experiences with their readers and encourage more Europeans to come to Northern Ireland."