Belfast Telegraph

TV show offers Northern Ireland entrepreneurs golden ticket

By Rachel Martin

The search is on for Northern Ireland seed-stage businesses to be part of a cross-Atlantic entrepreneurship reality TV show this October.

Up to seven UK and Ireland businesses could be part of the show which will be called 'Dream Builder' - with Belfast among the locations picked for filming.

In total, 25 firms from across the world will be involved in the process, with filming also due to take place in Los Angeles, London and Dublin in October.

US company Wonka Lab will come to the UK and Ireland in search of the most promising seed-stage start-up businesses.

As part of the 30-day bootcamp, entrepreneurs will receive mentoring and advice from business advisers at companies such as IBM, SAP and Irish-based The Start-up Van.

The 'Dream Builder' programme, which is hosted by consultancy business Wonka Lab, aims to create joint economic development opportunities between the US, UK and Republic.

The programme will bring together global entrepreneurs, offering them resources, training and global market access.

Michael Murphy, managing director of Wonka Lab, has worked with US universities and government departments to commercialise their projects.

"Some reality shows will do an elimination process, but we don't think that is the most beneficial for the companies we will be working with - we want to support them right through the journey," he said.

"We hope that by the end of the process all the companies will be up and running and will be fully prepared to create jobs.

"For any Ireland or UK-based company looking to make their mark in America, this programme is ideal. We will help start-ups to unlock market potential and grow their business. We believe this programme is one of a kind and presents a massive opportunity."

The deadline for applications is August 15. Further details of how to apply can be found online at

Belfast Telegraph

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