UK toy shop with a Christian ethos to open first Northern Ireland store
A UK toy shop chain which doesn't open on a Sunday due to its owner's Christian faith is set to open its first store in Northern Ireland.
The Entertainer, which was founded by Gary Grant in Buckinghamshire in 1981, will begin trading from CastleCourt Shopping Centre in Belfast on August 13.
Its Christian ethos means it doesn't sell Harry Potter merchandise or Halloween paraphernalia.
Belfast will be its first store on the island of Ireland. It has around 115 in Great Britain.
Paul McMahon, centre director at CastleCourt Shopping Centre, said: "CastleCourt is delighted to welcome The Entertainer to our expanding portfolio of strong retail tenants in the centre. The Entertainer is a new brand to Northern Ireland and so we're particularly pleased they have chosen CastleCourt to launch their brand here."
A fit-out has begun of the new 3,400 sq ft premises on the first floor of CastleCourt.
It will be the second toy shop in CastleCourt, joining US giant Toys 'R Us.
Mr Grant said: "After experiencing such solid growth across the rest of the UK, we are really excited to be extending our brand and introducing our first store to Northern Ireland.
"The CastleCourt shopping centre offers a strong retail position for this flagship store as it attracts large numbers of family shoppers who are demanding more toy shopping choice.
"The Entertainer also has a tradition of charitable donations and will raise funds for Autism NI through a trolley dash on its first day of trading in Belfast."