Belfast Telegraph

Urbanpup linking up with Legally Blonde

By Heather McGarrigle

A Bangor-based internet firm has secured a deal with Amazon and a partnership with West End musical Legally Blonde. was founded in 2007 and supplies dog clothing such as puppy coats and socks and accessories including tiaras and dog carriers.

Half of its orders now come from the United States, a significant amount from France and a growing proportion from Australia. It is currently one of the top-ranked dog clothing companies on Google, and Denis Kelly of the firm says it has been investing in stock to ensure its growing number of orders can be met.

He said: “We are also in the process of moving to a new, bigger warehousing facility in Bangor to facilitate growth, which will enable us to take on more staff.”

The firm recently became official pet partner for Legally Blonde and the wardrobe for canine star Bruiser is available to buy on the site.

Mr Kelly added: “We were also pleased to secure a listing with Amazon, as it has an extremely rigorous selection process, involving agents ordering anonymously to test our order-fulfilment process and customer service.

“Thanks to the investment we’ve made, our service has proven to be very robust.” The business increased its turnover five-fold in the last financial year, and expects to increase turnover this year by a similar amount.

There are currently five staff, with plans to employ more in the coming months. Ulster Bank has been providing funding to the company through the Enterprise Finance Guarantee scheme for small companies.

Ulster Bank manager James Foote said: “This was a company with high growth potential that needed cash to enable that potential to be fulfilled. We were delighted to work closely with Denis and his colleagues.”

Belfast Telegraph