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UTV radio arm nets international football broadcast deal

One of UTV Media's radio units has signed a deal with the Premier League for an exclusive package of international audio broadcasting rights for the next four football seasons.

The company said the deal will see talkSPORT broadcast commentary outside Europe on all 380 Barclays Premier League games in multiple languages, including English, Spanish and Mandarin.

The station already broadcasts Premier League matches in the UK as an official partner and said it is in talks with other potential commercial and distribution partners for international output.

The project is expected to result in the service reporting a loss in its first year of operation of around £1m, partly due to initial set-up costs of around £800,000, before breaking even in the second year.

John McCann, CEO of UTV Media PLC, said: "Today's agreement with the Premier League is part of UTV's strategy to market talkSPORT globally.

"We look forward to building on talkSPORT's reputation for quality sports content with international audiences and advertisers alike, backed up by UTV's expertise in global digital delivery."

Premier League chief executive Richard Scudamore said: "TalkSPORT offers excellent Premier League radio commentary coverage in the UK and we look forward to that being made available to millions of fans across the globe in territories outside Europe for four seasons from 2012/13.

"As we're seeing in the closing stages of this season, the Barclays Premier League is a compelling competition and radio rights are important to ensuring that as many fans as possible can follow the League and their club."

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