Belfast Telegraph

Victoria's Secret opening tops business section most read list

Research by Claire Cromie, words by Claire Weir

NEWS in brief has never sounded so apt. We’ve brought you some of the biggest economic, property and manufacturing headlines of the past year, but it’s a story about lingerie that has generated the most hits on the business section of the Belfast Telegraph website in 2013.

The most read business story of the year, with 41,694 views since it was first posted online at the start of December, announced that the first Victoria’s Secret lingerie shop in Ireland was opening at Dublin Airport.

The beauty and accessories store, who Miranda Kerr models for, has opened in Terminal 2, with more stores set to follow in the city centre.

In second place with 30,803 views was Margaret Canning’s story from September about the new National Grand Cafe Bar and Patisserie Mimi bakery opening in Belfast’s High Street.

Our readers’ appetite for rich lists was evident, with a poll of Northern Ireland’s 30 wealthiest people pulling in 14,968 views back in May. Stories about the Royal Mail flotation and share prices in October claimed the fourth and fifth spots with 13,107 and 11,699 readers apiece.

In sixth position, with 10,749 hits, was a Belfast Telegraph exclusive by Lesley Houston, who revealed in September that three new restaurants were set to open in Belfast city centre.

Another Royal Mail story pulled in 9,196 views, followed by Claire McNeilly’s exclusive in October which announced that supermarket chain Waitrose was eyeing potential opening sites in Northern Ireland.

The gourmet grocer was said to be considering locations in Holywood, Belfast, Ballymena, Coleraine and Lisburn, to the delight of 7,674 keen foodies around the province.

Another exclusive from Margaret Canning just last month attracted 6,822 visitors.

She told how four former Botanic Inns pubs were sold by Derry GAA stars Seamus and Henry Downey just hours after they were snapped up in a £4.3m deal.

According to insiders, the brothers were legal owners for around two hours before Denvir's Hotel in Downpatrick, Molly Brown's in Newtownards, The Parador on Belfast's Ormeau Road and Ryan's on the city's Lisburn Road were ‘flipped'.

Incidentally 5,749 views were recorded for another Margaret Canning exclusive in October which told for the first time how the Co Londonderry brothers had bought the seven pubs — including the four they were later to sell on.

And 6,760 viewers revelled in the fact that Belfast claimed ninth place in a top 10 of growing UK cities according to business advisers PricewaterhouseCoopers last month, while 6,392 people checked out the latest gossip on the Bitcoin currency in October.

Ms Canning turned her eye to the soft drinks trade just a few weeks ago with a feature on the Maine beverage company, which pulled in 5,742 hits.

And her story about two new restaurants in the Cathedral Quarter in August attracted 5,252 views.

Never far from the headlines, a 5,203 people kept an eye on a Ryanair row over passenger safety in May.

And finally, while they may or may not have been decked out in Victoria’s Secret underwear, a picture gallery featuring snaps from the Women in Business Northern Ireland awards earlier this month was looked at 4,987 times.

Belfast Telegraph Digital