Belfast Telegraph

Wee buns as Tayto and Irwins bag China deals

By Margaret Canning

Crisps and buns from Co Armagh firms Tayto and Irwin's are on their way to China after the companies clinched important contracts.

Tayto, which is based in Tandragee, has recently shipped two orders to distributor ET2C in Shanghai and China Merchant Foods in Shenzhen. It's focusing on selling its 'real hand cooked crisps' range in the country.

And Irwin's Bakery in Portadown has also won a valuable order for its buns with United Merchant Food in Beijing.

The deals were announced as the two joined a delegation of 11 companies from Northern Ireland at Food Hotel China - a trade event for food, drink and hospitality firms wanting to import into the world's most populous nation.

Alastair Hamilton, chief executive of Invest NI, which organised the visit, said: "Securing these export orders is a significant achievement for Irwin's and Tayto, who are both investing considerable time and effort into nurturing partnerships with global operators in this lucrative market.

"These local food producers have benefited from food business development guidance, trade advice and from participating in Invest NI trade missions to profile their products on an international stage.

"As these results demonstrate, Northern Ireland companies are reaping the business benefits of our export support and establishing strong trade and investment links across what is a huge country."

Brendan Lappin, business development manager at Irwin's, said it was "delighted" to win the new order.

"We hope it is the beginning of a fruitful relationship with this prestigious customer," he said.

"Invest NI has assisted with expertise in market, and also with the help of their great team in Northern Ireland, to facilitate introductions and meetings through the Food Hotel China exhibition. This ongoing support has been invaluable in helping us achieve this new business."

John McQuaid, Tayto Group sales and marketing director, said its shipments to China were a "promising start". "Trade support from Invest NI is paying dividends... Food Hotel China offers invaluable opportunities to showcase our award-winning produce and build relationships with key decision makers."

Belfast Telegraph