20 new jobs after Belfast firm Serious PR signs up to merger
One of Northern Ireland's best-known PR firms has announced it's merging with a company in Britain.
Serious PR, based in Belfast, is merging with communications agency Beattie, which was founded 34 years ago.
David McCavery, who founded Serious PR in 2007 said the new company - Beattie Ireland - would create up to 20 jobs.
Mr McCavery will be managing director of Beattie Ireland. He said the new agency will provide integrated communications to the whole of Ireland as it will open an office in Dublin.
The new agency will have clients including supermarket giant Tesco, paving firm AG, The National Association of Shopfitters and Cumberland Group.
Mr McCavery said: "Our aim is to establish ourselves as Ireland's premier integrated communications agency offering PR, digital, social, content and creative as joined-up marketing services.
"We have big plans for development. We aim to create six new posts in Dublin and Belfast within six months of launch and then a further 14 roles over the next three years to bring our total number of Irish-based employees to 26." Beattie is based in London but has offices in Birmingham, Manchester, Leeds and Glasgow with its international network spanning Toronto, Victoria and Vancouver.
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It employs 130 people and operates in Canada as Beattie Tartan.