Belfast Telegraph

20 new jobs as revamped DFS outlet opens doors in Belfast

Sofa retailer DFS opens a revamped store in Belfast on Saturday, creating 20 jobs as it brings its sister brand Dwell to Northern Ireland for the first time
Sofa retailer DFS opens a revamped store in Belfast on Saturday, creating 20 jobs as it brings its sister brand Dwell to Northern Ireland for the first time

By Staff Reporter

Sofa retailer DFS opens a revamped store in Belfast on Saturday, creating 20 jobs as it brings its sister brand Dwell to Northern Ireland for the first time.

DFS said the store on Boucher Road - which will also feature Sofa Workshop - was a "spectacular new space brimming with style, design inspiration and amazing value".

Sofology, another DFS brand, is to open later in the year.

John Kelly, DFS Ireland manager, said: "DFS is thrilled to be investing further in Northern Ireland.

"To date our consumers have responded well to the DFS in-store experience and the expertise that our DFS sales teams can offer as sofa experts to help them find their perfect choice.

"By trading through four retailer brands DFS is able to offer tailored customer propositions, with each brand business unit appealing differently to targeted customer segments.

"However, to help us offer customers great value for money and to grow our profitability we are working to reduce costs through collaboration across our group, in particular by benefiting from the scale of DFS."

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Dwell has operated in the UK for the last 16 years and was bought by DFS in 2014.

Belfast Telegraph

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