AIB to drop First Trust brand in NI from 2020
The First Trust Bank name is to disappear from Northern Ireland high streets after 27 years.
The lender's parent company, Allied Irish Bank, confirmed yesterday that all operations will fall under the AIB brand from 2020, bringing it into line with the rest of the UK and the Republic. It comes just two months after First Trust announced it will stop printing its own banknotes. AIB said it wants to "create a shared and unified brand for its customers".
Adrian Moynihan, head of First Trust in Northern Ireland, said: "AIB is very proud of everything First Trust Bank has accomplished since its creation in 1992. We are keen to build on our strong and positive presence in Northern Ireland in the future and our decision to rebrand First Trust Bank as AIB reflects this commitment."
AIB Group chief executive Colin Hunt said: "Operating as one brand allows us to enhance our offering to customers across the jurisdictions in which we operate, and unifies us all behind our purpose to back our customers to achieve their dreams and ambitions.
"Having started rolling out our new brand identity in 2016 with the introduction of our new AIB logo across our Republic of Ireland and Great Britain operations, we are now completing the transition to rebrand First Trust Bank as AIB."
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