Ballymena Business Improvement District will begin a five-week ballot process to determine its future after five years of operation.
The Ballymena BID board chaired by businessman Stephen Reynolds and supported by a collective of owners and representatives of businesses is now encouraging all local traders and stakeholders to come together in support of its recently published business plan for the future.
It believes the plan will generate in excess of £1m and will double up as part of a post-Covid-19 economic recovery strategy.
Mr Reynolds, who is owner of the Front Page Bar, said: "This week marks a very positive start to the much-needed economic recovery of Ballymena town centre.
"I am encouraging everyone to get their postal vote completed and returned as early as possible and vote yes... I feel strongly that the BID business model will be fundamental to the success of our town centre recovery strategy."