Ballymena-based shirtmaker Smyth and Gibson has launched a pop-up store in Belfast's Victoria Square Shopping Centre.
It is aimed at the business market and will sell products including the firm's Ultimate Business Shirt and easy-care shirts.
All the company's products are available in a variety of colours and fabrics, including soft ginghams and brushed cottons.
The group also makes made-to-measure shirts.
The Ballymena-based business's products are designed in Northern Ireland.
However, it also has a production relationship with a manufacturer in India for its sub-brand SWE.
The firm's prototypes are developed in its factory, then taken to its Italian partners, who operate the factory in India.
The shirts are made in India and then shipped back to Northern Ireland for inspection before being across the province and online.