Belfast Telegraph

Belfast boutique reports 40% growth with new lines

By Staff Reporter

The owner of a fashion boutique in south Belfast has said it's had its most successful year yet after broadening its range.

Clodagh Shortt, the owner of Honey on the Lisburn Road, said the business had experienced a 40% growth in sales after adding new European clothing lines.

The shop, which marks its 15th birthday this month, had previously stocked shoes, handbags and lingerie.

But it's now added international clothing brands like Charli, Jumper 1234 and Oakwood.

Ms Shortt said: "Our key offerings at Honey included designer shoes, accessories and lingerie, but a year ago I made the decision to stop the lingerie offering and focus on introducing new clothing ranges.

"Fashion has always been a passion of mine and this was the natural next step for Honey and thankfully it has really taken off." 

Belfast Telegraph

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