Kathleen McBride, managing director of Belfast Improvement District (BID) Belfast One, has a big task on her hands to ensure the organisation wins a second term.
The not-for-profit body, financed by a levy calculated on a business' rateable value, has set out to attract footfall to the city centre BT1 area, as well as promoting businesses in retail and hospitality.
It has also guided city business owners through some of the toughest events to impact our city economy in recent history, including the Primark fire of August 2018 and Covid-19 lockdowns.
Now, Belfast One has been forced to canvass for votes to secure its future with a tough backdrop of Covid-19 social distancing measures in place and a closed city centre.
Kathleen says: "We realise the challenges facing us. Normally we would be out door to door, but we cannot do that this time, we've had to focus on social media, setting up a dedicated page and countdown pages and we've been corresponding with people, contacting them, really encouraging them to vote.
"The ballot is now in operation and we're encouraging the businesses in the city centre to find their packs and vote.
"We know a lot of them are not in their premises, they've set up collection points, but we'd encourage them to vote and if they can't find their packs, no problem. We will get it to them."
The prompt is essential to ensure the BID has a future, Kathleen says.
"By March 25 we need a 25% turnout across our businesses, and we need more than 50% of that turnout to say yes to our continuation.
"If successful, Belfast One will play an integral part of the city's recovery plan in partnership with the council and Government departments," she says.
Its tenure has seen more than its fair share of crises outside its control.
"Belfast One has had challenges the whole way throughout its lifetime, from 2016 onwards, but we've been so reactive and always turned something negative into a positive.
"When the Primark fire happened, we came out with a campaign to support Belfast and worked with the retailer to re-establish itself.
"And nobody could have envisioned the pandemic and now we long get to get back to what we had before when we can and safely to help build the economy.
"We want to continue to play a key role in bringing local businesses and other stakeholders together to help improve their trading environment," she says.
The focus of the next term will be on working with key organisations, including Belfast City Council, Belfast Chamber of Commerce and the PSNI, to continue to improve the city centre and make it a more welcoming place for visitors and businesses.
But she's aware that the post-Covid city centre will not be the same.
With key retailers like Debenhams, Topshop, Dorothy Perkins, Topman, Cath Kidston and hair salon Peter Mark vacating the centre, there will be voids to fill.
The Royal Institution of Chartered Surveyors (RICS) said recently that demand for retail and office space was falling in the city centre and more spaces were becoming empty. It said the trend for working from home since the outbreak of the pandemic in March has also weakened demand for new space.
"I think the city centre has been fast forwarded by 10 years, and that's the impact of the pandemic," Kathleen says.
"The BID is very aware of this and that's why our plan is to have a Belfast post-Covid, which is safe, clean and active, attracting an increased residential population.
"While retail and business are a huge part of the city centre, it must be more than that and that will involve an increase in residential and leisure space, so people will be coming in for an experience.
"We are also aware of the number of empty units now and it's about being smarter about how we use those spaces and making them work and bring value to the city.
"Belfast will be about eating out, being entertained and relaxing and that's the space management we see the future in. So, we ask, how do we make that so unique that people want to come back and that will be about street furniture, greening up areas, revitalisation and regeneration to make it more attractive.
"I would be keen to see floral displays manifested too and there will be a big focus on sustainability," Kathleen says.
"We will act as an agent of change to create growth and employment and to help sustain the area as a major engine of the Belfast economy.
"Our plan is focussed on three clear elements - promote, enhance and support - for the city centre and its businesses.
"We will promote businesses by driving footfall into the city through events, promotional campaigns with partners and identifying opportunities to support evening economy.
"We will enhance the city by delivering projects which will improve the visitor experience and enable businesses to thrive in a positive trading environment with a focus on a safer, cleaner and more attractive and accessible city.
"Our support will also include continued efforts to drive down business costs and providing practical support like workshops and training to all businesses within the BID area," she says.
"There is also a focus on sustainability as we plan to increase recycling opportunities and offer more competitive services to our levy payers to encourage uptake."
Belfast One isn't the only BIDs canvassing for votes this month and next.
Northern Ireland has eight BIDs.
Others operated in the Cathedral Quarter and Linen Quarter in Belfast, Newry, Ballymena, Strabane, Coleraine and Enniskillen.
They are considered a proven regeneration tool providing, not just through investment, but also giving businesses, working with public agencies, a means by which to take control of their trading environment.
A BID can last for a maximum of five years and must be able to demonstrate how it has benefited businesses who have funded it. After five years, the BID area must go through the re-ballot process before it can continue running.
The BID has also sponsored key events including Culture Night, funded advertising, enhanced lighting schemes for Christmas and Chinese New Year and has provided two PSNI officers solely for the city centre. It also says that it has collected litter and removed graffiti and hazardous items like needles, and illegally dumped items and chewing gum from city centre streets.
During its first five-year tenure, Belfast One says it has created a hub of activity in the city centre through 17 events including four Belfast Restaurant Weeks, summer cinemas at Belfast City Hall, fashion shows as part of Belfast Fashion Week to showcase stock in store in BT1 retailers as well as seasonal events including Santa's Post Office.
The latter events and the BID's other work have represented an investment of around £4m.
"Feedback from traders is that seasonal events like Restaurant Week, Christmas activities, Summer Cinema and Fashion Week have made a real difference to their businesses in the past few years," adds Kathleen.