Belfast Waterfront to rebrand conferencing business
Belfast's Waterfront Hall is getting a major rebrand as the business expands its growing conference and events business, it can be revealed.
It's rebranding its conferencing business, which includes the large waterside extension, to ICC Belfast.
But it's keeping its Waterfront Hall name for the original business and building.
It's using the rebrand to identify the two main markets it now works in, from music and events, to the burgeoning conferencing business.
Writing in Belfast Telegraph sister publication Ulster Business this month, Belfast Waterfront managing director, Catherine Toolan, said: "The reposition to ICC Belfast is a hugely exciting new chapter for the venue.
"Adopting a new identity that reflects our status as an international convention centre will enable us to become more competitive on a global stage."
The extension to the original Belfast Waterfront offers up a 2,000-seat auditorium, two multi-purpose halls across 2,500 sq m, a 380-seat studio, 17 meeting rooms accommodating up to 200 delegates, a gallery and bar area, exterior terraces and more.
It has played host to a number of large formal functions and major conferences, including the Royal College of Nursing Congress' 5,000-strong event in May.