Belfast Telegraph

Body Shop relocates flagship Belfast store

On move: The Body Shop
On move: The Body Shop
Emma Deighan

By Emma Deighan

Belfast's Body Shop store situated on Donegall Place is relocating to Victoria Square from today.

The beauty retailer will now operate from a unit on the lower level of the shopping centre, next to shirt shop TM Lewin.

It will become Northern Ireland's flagship store for the brand which was founded by the late Dame Anita Roddick in Brighton in 1976.

The retailer began as a small shop providing skincare in refilled bottles that would see it become a brand that "could be a force of good for the world".

It was a pioneer in non-animal tested products and today it has become a retail business that serves over 30m customers worldwide, employing 10,000 people with a further 12,000 in its franchise team.

Ms Roddick sold the business to L'Oreal in 2006 just a year before she died.

Two years ago it was bought by Brazilian company Natura in a £844m deal.

Sign In

And, on Friday, Natura announced that it had also completed the purchase of global beauty retail brand Avon, following the sale which was announced on May 22, 2019.

There are currently 3,000 Body Shop shops located in 70 countries worldwide, three of which are in Northern Ireland.

Among its most popular products over the years have been Body Shop's oil fragrances including White Musk, which the retailer still sells.

Its more modern product heroes include its Body Shop Drops of Youth serum, one of which sells every 23 seconds according to one report. One of its Himalayan Charcoal Purifying Mask sells every 17 seconds.

Belfast Telegraph

Popular