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BPerfect Cosmetics founder Brendan McDowell: ‘I started out by buying just £500-worth of stencil-style eyebrow kits’

Brendan McDowell of BPerfect Cosmetics tells Emma Deighan about building a beauty empire

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Cover story: Brendan McDowell, Bperfect Cosmetics

Cover story: Brendan McDowell, Bperfect Cosmetics

Cover story: Brendan McDowell, Bperfect Cosmetics

Co Down businessman Brendan McDowell is a bit of a contradiction in the retail world.

The chief executive of cosmetic brand BPerfect, which has eight stores and counting, began his retail career in e-commerce, only to end up launching high street stores just as the sector started to face its most challenging era yet in the pandemic.


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