Belfast Telegraph

BPerfect Cosmetics turnover rises 740% in just one year

By Ryan McAleer

A Belfast-based beauty firm has recorded an eight-fold increase in revenue.

BPerfect Cosmetics reported a turnover of almost £2m in 2017. It represents a 740% increase on the 2016 turnover of £244,000.

Founded by Co Down man Brendan McDowell in 2014 with an investment of around €600, the company has been boosted by a contract with Beauty Bay, Europe's largest independent online beauty retailer.

Mr McDowell famously turned down an offer of €80,000 during an appearance on RTE's Dragons' Den.

The company creates products and sells directly online.

BPerfect is also stocked in 1,200 salons and pharmacies throughout Ireland and the UK.

Mr McDowell said he was currently in talks with a TV shopping network and a series of European shopping channels, as well as a major British retailer.

He said that the company's research and development of unique products for everyday use had paid off, attracting the attention of global retailers, including Beauty Bay.

"We intend to make sure our products are relevant, high quality and value for money," he explained.

"We plan to launch into other countries next year including Australia, as sun beds are illegal there and fake tan is set to explode Down Under."

Madeline Wahdan, head of new business at Beauty Bay, said: "BPerfect represents the ideal type of cosmetic brand for us as we engage it with a global market.

"Our customer base will love the wide array of its products and we're excited to see what is to come from the brand."

Belfast Telegraph

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