Dr Martens - which has one store in Northern Ireland has poached the chief executive of Cath Kidston to head up the distinctive British footwear brand.
Incoming boss Kenny Wilson has been at the helm of the clothing and homewares retailer since 2011, after serving as president of Claire's stores in Europe.
He also spent 19 years at Levi's where he became president of the brand in Europe.
Dr Martens operates one store in Belfast's Cornmarket.
Chairman Paul Mason said: "As we enter the next phase of Dr Martens' history, we are well placed to deliver on our strategic priorities and continue to achieve sustainable, global growth and Kenny is the right person to lead our business through this."
Dr Martens is a British footwear and clothing brand which was launched in 1960.
When the boots were launched, they were first worn mainly by factory workers and exploded into fashion after being worn by The Who's songwriter and guitarist Pete Townshend.
Cath Kidston is described as "the home of modern vintage". It has one store in Belfast's Arthur Street. The brand was founded in 1993.