Belfast Telegraph

Charity app firm wins trip to New York

Simon Bailie, Digital DNA; Susan McKane, Catalyst Belfast FinTech Hub; Ailis Mone and Carol Rossborough, Esther; Ciara Lagan, Tughans, and Alastair Cameron, Digital DNA
Simon Bailie, Digital DNA; Susan McKane, Catalyst Belfast FinTech Hub; Ailis Mone and Carol Rossborough, Esther; Ciara Lagan, Tughans, and Alastair Cameron, Digital DNA

By Staff Reporter

A Belfast charitable start-up company called Esther has won an all-expenses paid trip to New York to meet some of the world's top technology people.

The pocket-to-pocket giving app which allows a user to give directly to an individual living in poverty, picked up the prize as part of a Digital DNA pitch competition.

Esther founders Carol Rossborough and Ailis Mone said the app allows users to help make an impact within their communities.

Mrs Rossborough said the trip will form part of a "fact-finding mission" as they aim to upscale the firm over the next 18 months.

"Looking ahead, we aim to launch in London at the start of 2020. After that, the plan is to move into the US market," she added.

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