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Coleraine poultry firm Unitas Software cracks US to sign major contracts

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Deal: Steve Harper, Invest NI with Chris McCoubrey, Unitas Software

Deal: Steve Harper, Invest NI with Chris McCoubrey, Unitas Software

Deal: Steve Harper, Invest NI with Chris McCoubrey, Unitas Software

A Coleraine-based software producer for the poultry sector has secured over $1m (£780,000) of new export sales.

Unitas Software, established in 1995, signed the new deals with Kreher's Farm Fresh Eggs in New York and Vital Farms, an ethical food company headquartered in Austin, Texas.

It has also secured additional contracts in Holland with an organic egg farming co-op.

Steve Harper, executive director of international business at economic development agency Invest NI, praised the company for winning the new deals.

"As one of Northern Ireland's leading agri tech companies, Unitas Software recognises the value in continued investment in research and development and is showing a strong commitment to exporting.

"It has also benefited from a range of Invest NI support for trade and market development activities to strengthen its business and secure these new contracts.

"In just four years, Unitas has used our R&D support to enhance, define and improve its software and grow from selling in the UK to breaking into Europe and most recently the US. Our teams in the US and Europe helped identify potential customers and made initial introductions, which has led to it winning new business and building an excellent inmarket reputation for the delivery of its software. This is impressive progress and is a great example of how our partnership approach with companies is working."

Over the last five years, Invest NI has offered Unitas Software £161,590 of support for R&D, trade and technical development assistance.

Chris McCoubrey, director of Unitas Software, said: "Our poultry manager solution enables our customers to manage their organisations in a more efficient way and brings a new level of intelligence to increase the ability of our customers to connect all parts of the supply chain.

"Invest NI's support has been key in helping us achieve the global success we have had so far.

"The Going Dutch program gave us the confidence to look outside Northern Ireland and has proved invaluable for us, especially in terms of language translation, arranging meetings and generating potential customers. Before the Going Dutch experience, our sales were predominantly in the UK. Now over 50% of our business is export and growing. We have visited the US numerous times and utilised the support of Invest NI's team to secure customers in Wisconsin, New York and Texas."

Belfast Telegraph