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Deals galore as NI hotels embark on marketing blitz after coronavirus lockdown

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It is the year of the staycation and hotels on both sides of the border are offering enticing prices

It is the year of the staycation and hotels on both sides of the border are offering enticing prices

It is the year of the staycation and hotels on both sides of the border are offering enticing prices

Northern Ireland's hotels reopen today and will be doing battle with their rivals in the Republic. It is the year of the staycation and hotels on both sides of the border are offering enticing prices.

But there is a conundrum for the revenue managers who have to develop those "too good to miss" deals. There is concern about pitching prices too low - and hope that occupancy rates of around 4% in Belfast so far for July will improve once venues open.

Hotels are also on a marketing blitz in the Republic through print advertising, and Google and Facebook, to draw the large numbers of residents there who have never crossed the border on holiday. And the reverse is also true as hotels in the Republic cut their prices to entice us.