Economy Minister Diane Dodds has arrived in the United States to host a programme of events promoting Northern Ireland as a prime business investment location.
Speaking from New York, she said the region's partnership with the US has the potential to deliver "significant economic and social benefits".
"We will be seeking to build on the excellent work of the NI Bureau to promote Northern Ireland as a great place to visit and do business," she said.
Over 1,100 international companies have invested in Northern Ireland to date, the minister said.
She added: "We have a highly-trained workforce, along with competitive operating costs. The Invest NI team in the USA does an excellent job attracting new inward investment while supporting indigenous business within the export market.
"Tourism is also a hugely important industry to Northern Ireland supporting approximately 65,000 jobs.
"Visitors from North America contribute over £90m to our economy.
"I believe tourism from the US can continue to grow significantly.
"I am looking forward to highlighting our many strengths to a range of business groups, potential investors and prospective visitors."