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Donnelly pumps £3m into new Boucher Road Honda showroom

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Plans: Paul Compton, site director, and Dave Sheeran, managing director of the Donnelly Group

Plans: Paul Compton, site director, and Dave Sheeran, managing director of the Donnelly Group

Plans: Paul Compton, site director, and Dave Sheeran, managing director of the Donnelly Group

Work has started on a new Honda showroom on Belfast’s Boucher Road following a £3m investment by the Donnelly Group.

The 20,000 sq ft site will have room for 100 used vehicles sold through the group’s Motorstore.

The showroom replaces an existing Donnelly Honda on Boucher Road, with all staff relocating.

Managing director Dave Sheeran said: “Located at the entrance to the Boucher Road for motorists coming off the Westlink, this is a strategic site for the Donnelly Group and our Honda and Motorstore brands.

“At Donnelly Group we remain fully committed to providing choice and delivering exemplary service to all customers.

“Our investment in this new site will ensure customers can view up to eight new Honda showroom vehicles and up to 100 used vehicles at any one time.”

Paul Compton, site director, said: “With space for eight vehicles inside the showroom, we will be able to showcase the popular Honda range including the popular Jazz and Civic models, and the new electric Honda e.

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“The opening of the showroom will coincide with the launch of the new HR-V which has been completely redesigned from the wheels up to incorporate innovative e:HEV hybrid powertrain.

“We’re certainly seeing more and more customers leaning towards electric and hybrid options.”

In December, the Society of Motor Manufacturers and Traders said 4,464 vehicles in the electric hybrid, fuel cell, plug-in hybrid and pure electric categories had been sold in NI, up from 3,211 in 2019.


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