Over 100 firms have attended Northern Ireland's first e-commerce conference, eComm Live.
Delegates at the event, supported by trade body Retail NI, were told that retailers who invest in e-commerce were more likely to see growth in international markets.
Speakers who shared their experiences of selling online included Paul Stewart, founder of MyBaggage.com, David Johnson from Outside In and Jill Robb from Origin Digital.
The event at the Life Church in Belfast was founded by entrepreneur and digital marketing professional Kevin Traynor.
He said the conference highlighted online opportunities for local businesses, adding that e-commerce revenues in the UK hit £69bn last year.