Belfast Telegraph

Expansion at Belfast DFS store to bring 20 new jobs

DFS Ireland manager John Kelly, Melissa Riddell of Cool FM and Gerard McCrory, DFS
DFS Ireland manager John Kelly, Melissa Riddell of Cool FM and Gerard McCrory, DFS

By Staff Reporter

SOFA specialist DFS has created 20 new roles with the launch of its new "interiors destination" at its Boucher Road site in Belfast.

The new set-up will include DFS's other brands, Sofa Workshop and Dwell. The new opening has also brought a link-up with Cool FM's Cash for Kids charity.

It's the first store for Dwell in Northern Ireland while Sofology will open later in the year.

John Kelly, DFS Ireland manager, said the move was part of a "collaboration across the group" and would increase value. He said: "By trading through four retailer brands DFS is able to offer tailored customer propositions, with each brand business unit appealing differently to targeted customer segments.

"However, to help us offer customers great value for money and to grow our profitability, we are working to reduce costs through collaboration across our group."

Sign In

Belfast Telegraph

Popular