Belfast Telegraph

Fashion firm's founder is to stay on as its chief executive

By Simon Neville

The founder of fashion brand Superdry has been appointed chief executive on a permanent basis as his control is extended for a further 18 months.

Julian Dunkerton, who wrested back control of the boardroom after heavily criticising the previous management, will now have the extra time to push through his "design-led" overhaul.

Chairman Peter Williams said: "Julian has a clear vision and his creativity, ambition and leadership will be crucial for the turnaround of the business.

"As interim CEO, Julian has already been working closely with the team to execute this plan and, while much remains to be done, the necessary foundations are being laid."

He added that the extra time also means the pair can look for a long-term successor.

Mr Dunkerton said: "Since I have returned to the business full-time, I have been working with the team to put in place the plan that will turn around Superdry, with a focus on its design-led roots and strengthening the retail basics."

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