Belfast Telegraph

Genesis Crafty bakery rises again as new cash, contracts and staff announced

Recruitment: Paul Allen
Recruitment: Paul Allen
Ryan McAleer

By Ryan McAleer

The new owners of Genesis Crafty, who bought the failed McErlain's Bakery out of administration, have announced plans to invest £0.75m in the business, creating 35 new jobs.

Former Tayto boss Paul Allen's firm Hatch Brothers acquired the Magherafelt company in August last year for £1.85m, saving 260 jobs.

The bakery behind the Genesis Crafty range also produces breads, buns and cakes for UK supermarkets.

McErlain's went into administration last year owing at least £4.3m to around 200 businesses.

Major creditors included Dale Farm, which was owed £640,000.

Creditors backed an October 2018 proposal to accept just a fraction of what they were owed.

Last month the joint administrators from EY changed McErlain's Bakery Ltd's status from administration to creditors' voluntary liquidation.

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Under its new owners, the Mid Ulster bakery initially announced the creation of 40 jobs last September.

It now employs around 350 people in Magherafelt.

The number is set to rise again on the back of new contracts.

In a statement yesterday, Mr Allen said: "We are thrilled to be launching this recruitment drive as it shows the significant progress that Genesis has made in the last number of months. 

"We have consolidated our operations, refined our distribution and sought to build upon the strong relationships that we have with premium retailers across the UK and Ireland."

Mr Allen said the appeal of the Genesis brand has continued to grow, adding: "We have won a number of important new contracts for our all-year round and Christmas products with some of the UK's most discerning retailers.

"This is an exciting new era for the company, and it is great to be looking for new staff to share in our journey. 

"We have a wide range of posts available, from full-time permanent jobs right through to part-time temporary posts.

"These vacancies range from machine operators to supervisors, project leaders, engineers and skilled bakers."

Belfast Telegraph